Jakarta, 18 October 2023 – Lintasarta, a total solution Information and Communication Technology (ICT) company, conducted digital marketing training on the Corporate Social Responsibility (CSR) program “Lintasarta Peduli Negeri” in Pilar Pintar in collaboration with the MarkPlus Institute on Wednesday, 18 October 2023. This activity is a follow-up to the results obtained from the waste donation program during the Lintasarta League 2023, namely around 92.2 kilograms of waste which was then converted into donations worth tens of millions of rupiah, for a digital skills improvement program in the area around the Waste Disposal Site (TPS). in Bantar Gebang, Bekasi. Apart from that, Lintasarta through Rohis Lintasarta will provide assistance with operational costs for schools around Bantar Gebang.
“This training aims to empower participants, so that they can become highly qualified individuals and make significant contributions in everyday life. We believe that digital education is the key to open the huge economic opportunities for the community around Bantar Gebang,” said the Corporate Secretary Lintasarta General Manager, Triharry Darmawan Oetji when carrying out the symbolic handover of the CSR “Lintasarta Peduli Negeri” to the Chairman of the Alam Tunas Mulia School Foundation in Bantar Gebang.
In collaboration with the MarkPlus Institute as a special trainer in the digital field with international certification, this training is aimed at developing the abilities of dozens of participants consisting of teachers and students of the Alam Tunas Mulia School Foundation, as well as improving the quality of social media management and the foundation’s website.
This training will also be guided by experienced trainers from the MarkPlus Institute, with training material including understanding effective digital marketing, optimizing website use, creating an attractive website appearance, and content creation strategies in the social media era.
After the training, participants are expected to apply the skills acquired in offline activities, with the aim of putting the knowledge they have gained into practice. They will also be invited to take part in the challenge of creating content related to Lintasarta or this program on social media, with rewards given to participants with the highest number of engagements.
Lintasarta, through Rohis Lintasarta, is also committed to providing operational cost assistance to the Alam Tunas Mulia School Foundation, Bantar Gebang which will be used to reduce the cost of daily necessities for students living at the foundation, most of whom come from underprivileged and problematic families.
“We hope that this activity will not only provide direct benefits to the training participants, but also have a positive impact on the community around Bantar Gebang, especially in creating a community that is more economically and educationally empowered according to today’s needs,” concluded Triharry.